butter LONDON was founded by She-Brit Sasha Muir. On moving to the US, she was shocked at the number of toxic ingredients in cosmetic products.

London’s leading manicurist & nail trend spotter, Nonie Creme, joined butter LONDON as its Founding Creative Director to help create a complete range of hand and nail care products without those chemical nasties. No Formaldehyde, No toluene, and No DBP (Phthales). Ever.